Stuck in Your Head on Purpose: How Indie Producers Are Engineering Hooks That Hit Like Classic Jingles
There's a reason you still remember the Meow Mix jingle thirty years later — and indie producers are finally reverse-engineering why. From melodic repetition to strategic placement, a new wave of independent musicians is borrowing from the neuroscience of commercial earworms to cut through the noise of streaming saturation. We talked to the producers cracking this code and living rent-free in listeners' heads.